Core Principle
SHUR IQ monetizes structural intelligence at three levels: market, company, and system. Each level increases depth, increases value, and increases switching cost.
Business Model Canvas
Three-tier revenue architecture mapped to the nine BMC blocks.
Key Partnerships
- Technology platform partners (AI, knowledge graph infrastructure)
- Data integration partners
- Industry data sources
- Sense Collective (methodology IP)
Key Activities
- Knowledge graph construction and maintenance
- Industry structural analysis
- Client engagement delivery
- Client data integration
- Platform development
- Sales pipeline management
Value Propositions
- Market Intelligence: Industry-level structural intelligence — stack rankings, competitive movement, structural gaps, opportunity mapping
- Company Intel Standard: External structural diagnosis using public data
- Company Intel Advanced: Structural intelligence layered onto internal company data — where real value is created, switching cost introduced, product defensibility increases
- Architecture: Strategic application of intelligence — brand system redesign, value flow optimization, execution roadmap
Customer Relationships
- Self-service subscription (Market Intelligence)
- Consultative onboarding (Standard)
- Embedded infrastructure (Advanced — high switching cost)
- Strategic advisory (Architecture)
Key Resources
- SBPI methodology (proprietary)
- Knowledge graph dataset (compounding)
- AI agent infrastructure
- Team expertise (brand strategy, technical, client relationships)
- Client relationship network
Channels
- Industry reports as top-of-funnel
- Direct consultative sales
- Natural upsell path (industry → company → architecture)
- Thought leadership / content marketing
Customer Segments
- Volume subscribers (Market Intelligence tier)
- Companies seeking competitive positioning (Standard tier)
- Enterprises needing structural intelligence infrastructure (Advanced tier)
- Companies requiring strategic transformation (Architecture tier)
Cost Structure
- AI platform costs
- Analyst / strategist labor
- Infrastructure
- Sales & marketing
- Client data integration
- Platform development
Revenue Streams
Pricing across all four tiers, directly from the updated pricing model.
| Tier |
Model |
Price |
Notes |
| Market Intelligence |
Basic |
$750/mo |
1 industry, monthly |
| Pro |
$2,000/mo |
3 industries, weekly |
| Enterprise |
$6,000/mo |
Unlimited + alerts + API |
| Company Intel Standard |
One-off |
$7K–$15K |
Comparable to lightweight strategy work |
| Subscription |
$3K–$7K/mo |
Strong upsell path |
| Company Intel Advanced |
Setup / Integration |
$30K–$100K |
Varies by data environment, org complexity, alignment overhead |
| Ongoing Subscription |
$8K–$25K/mo |
Depends on # brands, update frequency, monitoring depth, internal access |
| Architecture |
Project |
$75K–$200K |
Strategy + system implementation |
| Retainer |
$20K–$75K/mo |
Justified by proprietary inputs, system-level diagnosis, direct business impact |
Advanced Setup Pricing Bands
$30K–$50K
Clean data environment, single brand, limited stakeholders
$50K–$75K
Multiple systems (GA, CRM, surveys), moderate cleanup, stakeholder coordination
$75K–$100K+
Messy data, enterprise org, heavy alignment overhead
Revenue Progression
Customers move through the system, not just buy a product.
Stage 1
Discover
Market Intelligence
"What's happening in my category?"
Stage 2
Diagnose
Company Intel Standard
"Where do we stand?"
Stage 3
Understand
Company Intel Advanced
"Why is this happening inside our system?"
Stage 4
Act
Architecture
"What should we do?"
Economic Model
Margin structure and dual revenue streams.
Dual Revenue Streams
Subscription Revenue
Industry + Company Intelligence
Compounding
Engagement Revenue
Advanced + Architecture
Drives data + product improvement
Revenue funds the dataset. The dataset increases pricing power.
Strategic Advantages
01
Natural Expansion Model
Industry → Company → Architecture. No forced sales motion.
02
Built-in Upsell Path
Outside-in → inside-out. Insight → action.
03
High Switching Costs
Once internal data is integrated, the system becomes embedded, insights become continuous, and replacement cost increases significantly.
04
Compounding Data Advantage
Every engagement improves ontology, pattern recognition, and accuracy. Unlike SaaS companies that collect usage data, SHUR IQ collects structural intelligence.
Long-Term Model Evolution
Today
Consulting-Led
- Consulting-led revenue
- Hybrid product
Next
Subscription-Led
- Subscription-led growth
- Standardized outputs
Future
Intelligence-as-a-Service
- Full Intelligence-as-a-Service platform
- API + internal tooling
- Dataset licensing
SHUR IQ is not selling reports. It is building the intelligence layer that companies use to understand how they work.