Knowledge Graph Scaling Model
How the SHUR IQ business model evolves as knowledge graphs grow — the natural growth trajectory from Nuri's Long-Term Model Evolution.
Knowledge Graph Milestone Progression
Four scaling milestones that unlock new revenue models and delivery modes.
100K Nodes
Per Vertical
Data-Backed Market Intelligence
Capabilities
- Market Intelligence subscriptions gain real data backing
- Reliable industry benchmarks
- Basic automated reports
Customer Experience
1–2 onboarding calls still typical. Existing pricing tiers apply.
1M Nodes
Per Vertical
Hybrid Model: Consulting + Standardized Products
Capabilities
- Cross-industry pattern recognition
- API access becomes viable
- Automated alerts
- Benchmark-as-a-Service
Customer Experience
Light-touch onboarding — self-serve with optional consultation.
New Revenue Streams
- API access: $2K–$10K/mo
- Automated alerts
- Benchmark-as-a-Service
10M Nodes
Per Vertical
Platform-Led with Premium Consulting Overlay
Capabilities
- Industry-specific AI models competitive with general-purpose LLMs
- Self-serve for Market Intel + Standard
- Advanced tier still consultative
Customer Experience
Self-serve for Market Intel and Standard. Advanced remains consultative.
New Revenue Streams
- Industry API: $5K–$50K/mo
- White-label intelligence
- Dataset licensing
1B Nodes
Cross-Vertical
Full Intelligence-as-a-Service Platform
Capabilities
- Cross-vertical structural intelligence
- Economy-wide pattern detection
Customer Experience
Enterprise API + self-serve dashboard + premium advisory.
New Revenue Streams
- Cross-vertical API: $50K–$500K/mo enterprise
- Dataset licensing: $100K–$1M/yr
Revenue Model Comparison
How key metrics evolve across milestone stages.
| Metric |
Current |
1M Nodes |
10M Nodes |
1B Nodes |
| Primary Revenue |
Consulting |
Hybrid |
Platform subscriptions + API |
API + Dataset licensing |
| Customer Count |
5–15 |
50–200 |
500–2,000 |
2,000–10,000+ |
| ARR Potential |
$500K–$3M |
$5M–$15M |
$20M–$100M |
$100M–$500M+ |
| Self-Serve % |
Low |
20% |
70% |
90% |
| Avg Rev / Customer |
$50K–$200K |
$20K–$50K |
$5K–$50K |
$2K–$500K |
The Compounding Flywheel
Revenue funds the dataset. The dataset increases pricing power.
Per-Vertical Economics
Estimated node counts and growth timelines per vertical.
Beauty & Personal Care
Current Nodes
~50K
100K Target
6–12 mo
1M Target
2–3 yr
Data Density
High
Food & Beverage
Current Nodes
~30K
100K Target
9–15 mo
1M Target
2–4 yr
Data Density
Medium-High
Retail / DTC
Current Nodes
~20K
100K Target
12–18 mo
1M Target
3–4 yr
Data Density
Medium
Financial Services
Current Nodes
~10K
100K Target
12–24 mo
1M Target
3–5 yr
Data Density
Medium
API + Dataset Licensing Pricing
Future-state revenue streams as the platform matures.
API Access Tiers
Standard API
Single-vertical read access, rate-limited queries
$2K–$10K/mo
Industry API
Full vertical access, real-time alerts, bulk queries
$5K–$50K/mo
Cross-Vertical Enterprise API
Multi-vertical access, cross-industry pattern queries, custom endpoints
$50K–$500K/mo
Dataset Licensing Tiers
Single-Vertical Snapshot
Point-in-time dataset export, one vertical
$50K–$150K/yr
Multi-Vertical License
Ongoing access, 2–5 verticals, quarterly updates
$150K–$500K/yr
Enterprise Full License
All verticals, continuous updates, white-label rights
$500K–$1M/yr